In April of 2009, on a Tuesday morning in a Los Gatos coffee shop, a race company was born. This new company, Threshold Racing LLC, is a collaboration of Race Directors, Professional Triathletes, and Amateur Triathletes, all striving towards developing the best races for the triathlon community we have been part of for over a decade.
While the creation of the company may be new, the founders are not lacking in experience. The Management Team consists of 5 individuals with a combined 15 years of event production experience and participation in over 100+ different triathlons. In addition to the Management Team, Threshold Racing is guided by an Advisory Committee of some of the most influential members of the Northern California triathlon community. The Advisory Committee is still adding new members to increase communication between all Bay Area triathlon micro communities. Finally, we have gone out of our way to select an elite race day Course Management Staff with best-in-industry practices to insure that our races will be second to none in execution.